Using the media to deliver your message

Media training and consulting can ensure you get your message out to the right audience. To ensure your message has the impact you want, you need to fine-tune your message, and present it with confidence and authority. Media training and consulting will help you achieve your goals for both your personal life and professional work.

Cathy Sobocan of Raise Your Voice Coaching is a highly accomplished media trainer in Toronto. Not only is she an experienced vocal coach, she’s worked as a broadcast journalist in radio and television in Canada and New York City for 20 years. She’ll give you insider tips that will let you know what to expect when talking to the media.

Then she’ll help you prepare what to say and how to say it, putting you through your paces in front of a camera to help you get the most out of your media experience.

We offer media training workshops in Toronto, surrounding areas, and abroad. We customize training to meet your unique schedule and needs, or take advantage of our half-day, full-day or two-day workshops. If you have a deadline coming up, we also offer accelerated media training.

  • Learn how to get what you want from the media
  • Create credible key messages
  • Or hone and practice prepared content
  • Communicate clearly, spontaneously, honestly and effectively
  • Handle questions with confidence
  • Manage nerves
  • Intensive video feedback
  • Workbook with homework and tips


Already on the air? It’s important to fine-tune your skills:

In order to maintain your career in broadcasting it’s important to receive ongoing professional development. We can help you work through unique issues you might be having such as problems with your voice or pacing, or help you prepare for an on-air job promotion. For seasoned professionals, perhaps it’s time to tweak what you’re doing for optimum performance.

“Working in the public eye, it is important that I train with someone who gets where I’m coming from. Cathy was definitely a wonderful choice in that regard. My confidence on air has gone up exponentially and for that I am thankful to her!”  – Waqar Rizvi, News Anchor, PRESS TV

Schedule a Workshop

Contact us to schedule an appointment.